Accenture has invested in Rehuman, a UK-based insurtech startup that is aiming to reinvent customer engagement in the insurance industry. The investment, made through Accenture Ventures, will help insurance companies harness data and agentic AI to deliver more connected and highly personalized customer experiences, fostering deeper engagement and establishing a long-term competitive advantage.
For insurance brokers, Rehuman’s AI-powered engagement platform and digital wallet use intelligent engagement tools to enhance broker-client relationships and drive customer loyalty. Brokers can create a dynamic new digital engagement channel that provides automated alerts on renewals, potential policy lapses, and personalized insurance recommendations, improving customer engagement and retention.
Policyholders can use Rehuman’s digital wallet to upload, manage, and securely store policies—including auto, health, life and more—in a single centralized location. Rehuman’s platform uses advanced AI to decode complex coverage details, identify potential gaps and compare alternative insurance plans.
“Insurance companies today need digital tools that don’t just inform, but genuinely empower policyholders,” said Khalid Lahraoui, Accenture’s Insurance industry group lead. “Our investment in Rehuman’s AI-powered wallet goes beyond digital convenience – it transforms how insurers and brokers engage with policyholders, creating more seamless, personalized and meaningful experiences.”
“The Rehuman digital wallet is just the beginning of our bigger vision to empower brokers, managing general agents (MGAS), insurance and bancassurance companies with a real competitive advantage. Powered by a custom AI model, we’re giving them the ability to turn customer engagement into business revenue,” said Aaron Sherwood, Founder & CEO of Rehuman.
Accenture’s investment will enable Rehuman to scale its operations and further embed AI into insurer and broker platforms. Rehuman will also join Accenture Ventures’ Project Spotlight, a vertical accelerator for data and AI companies. Project Spotlight offers extensive access to Accenture’s domain expertise and its enterprise clients, helping startups harness creativity and deliver on the promise of their technology.
