Lloyd, a consumer durables brand from Havells India, announced its vision to bolster its ‘Make in India’ strategy by launching its designer Lloyd Stellar & Stylus air conditioner range, alongside industry-leading refrigerators equipped with Rapid Cool Technology capable of producing ice in just 29 minutes.
Additionally, Lloyd introduced its latest Novante Fully Automatic Washing Machines and expanded its Google QLED TV lineup to include new 85-inch and 100-inch models, featuring advanced far-field technology.
This industry-leading move underscores the brand’s dedication to innovation, research and development in its product offerings, securing its position as one of the top air-conditioning manufacturing companies in India. By extending its manufacturing operations beyond the Ghiloth facility, which produces air conditioners and washing machines, the company has recently launched a new air conditioner manufacturing plant in Sri City. This facility boasts an annual production capacity of 1 million air conditioners, thereby increasing the company’s total annual production capacity to 2 million units.
With its expanded manufacturing capabilities, Lloyd is set to offer more than 120 models of air conditioners, underlining its commitment to strengthening its foothold in the domestic consumer durables market. The brand is also making significant strides on the international front, exporting its world-class air conditioners to 30 countries. This strategic expansion not only highlights Lloyd’s dedication to quality and innovation, but also its growing influence in the global market.
The introduction of the Stellar & Stylus series caters to the nuanced preferences of discerning Indian consumers, who have begun to view their homes as extensions of their identity and a medium for social expression. There’s a noticeable shift towards investing more in home aesthetics, with more consumers desiring to infuse their living spaces with both cutting-edge technology as well as superior design. This evolution in consumer behaviour illuminates a burgeoning demand for designer air conditioners that not only complement the interior decor but also deliver a top-notch cooling performance.
Addressing the occasion, Yogesh Kumar Gupta, Executive Director, Havells India Limited said, “Today Havells India proudly announces a landmark achievement in our journey, underscoring our unwavering commitment to the ‘Make in India’ initiative. We are thrilled to introduce our robust product lineup for 2024, featuring advanced Air Conditioners, Washing Machines, Televisions, and Refrigerators. This launch is not just about expanding our product line; it’s a testament to our dedication to innovation, technology, and empowering the Indian manufacturing ecosystem. Our new manufacturing facility in Sri City is another step towards achieving self-reliance and strengthening our leadership in the AC market, ensuring that we continue to deliver world class quality products and value to our customers”.
Speaking at the occasion, Alok Tickoo, Executive Vice President, Lloyd, said, “We are delighted to launch India’s first designer Stellar & Stylus air conditioner range, showcasing our relentless pursuit of excellence and innovation. These premium air conditioners epitomize our vision of blending style with functionality, offering consumers the ability to personalize their living spaces while enjoying superior cooling technology. Our focus on R&D and manufacturing capabilities has allowed us to introduce features like mood lighting, changeable facia, and air purification, making our ACs stand out with industry first features in the market. This is a step forward in our mission to be a consumer-centric brand that prioritizes innovation, quality, and sustainability in every product that we bring to the market”.
Speaking at the occasion, Rajesh Rathi, Executive Vice President, Lloyd, said, “We are thrilled to launch our latest innovations that truly set a new standard in the industry. We’ve launched India’s fastest ice-making refrigerator, a marvel that delivers ice in just 29 minutes, showcasing our commitment to efficiency and excellence. Our Novante series washing machines introduce the industry-first 5D Ultra Wash technology, ensuring superior fabric care and cleanliness. Additionally, our expanded QLED Google TV lineup now includes breathtaking 85-inch and 100-inch models, integrating advanced far-field technology for an unparalleled hands-free viewing experience. These pioneering features underscore Lloyd’s dedication to bringing cutting-edge technology and convenience to our customers, reinforcing our leadership in the consumer durables market”.