Dell has announced the renewed ‘Back to School’ season for 2016. This year, the Dell Back to School campaign aims at showcasing the power of personal computing to both students and their parents through the concept of interactive learning.
Catering to the growing needs of users, Dell is looking to create awareness on how the PC can be used to make the process of learning fun as well as engaging, helping users to do away with mundane methods of enhancing knowledge.
Back to School offer: Take home a Dell PC at Re.1/- and pay the rest in interest free EMI’s:
Following the belief that the PC is an integral tool in helping a student prepare for the future, Dell is launching a new easy financing scheme this Back to School season, to make it extremely simple for consumers to own a personal computer.
Working towards making a reality, the brand’s belief that learning can be made easy using a PC, the offer can be availed on a range of devices that hold the potential to transform a child’s academic journey. In another compelling offer for the Back to School season, Dell is offering buyers warranty extensions across its Back to School range and content packages on its Desktop range for students at just Rs. 999/-. The Back to School offers this season have been devised to make PCs for consumers, especially students and parents, easily accessible and more rewarding than ever, to fuel their desire for learning.
Through the Dell Back to School campaign, Dell is inspiring students around the country by supporting the concept of ‘anti-rote’ learning. The brand is empowering students as well as their parents to make PCs a tool that can complement an individual’s learning curve. Starting now, the Back to School campaign runs till the end of May.
Speaking on the new Back to School campaign, Ritu Gupta, Director- Marketing, Consumer and Small Business, Dell India said, “I think this initiative will drive away the fear of adoption of computers. Being able to buy a Dell computer at just Re. 1, with the rest in interest free EMIs, is a bold initiative we have taken, something that is more prevalent in consumer durable product promotions. We want to encourage users to view the PC as an essential device that is easily accessible to them and with the financing scheme, we are enabling them to proactively and voluntarily adopt it. This is Dell’s reiteration that the PC is crucial in building the foundation for a student’s learning process as students pursue and explore new avenues of study, evolving career options, and are pushing the boundaries of traditional professions.”
Back To School Offer Details
• This Back to School season, customers can purchase Dell Inspiron Desktops, All-in-One or Inspiron 3000 series notebooks (only on Intel 4th Gen, Core i3 notebook models) for Re. 1 and pay the remaining amount in interest-free easy EMIs.
• On purchasing any Inspiron Desktop or All-in-One, customers can pay an additional amount of Rs. 999/- to avail: ◦2 Year Additional Dell Next Business Day Onsite Warranty
◦1 Year Edurite Content Pack
◦Shopping Voucher from Bata
• On purchasing the Inspiron 3000 series notebook (only on Intel 4th Gen, Core i3 notebook models), customers can pay an additional amount of Rs. 999/- to avail: ◦ 2 Year Additional Dell Next Business Day Onsite Warranty
Dell has also tied up with the Marvel Avengers franchise for this summer’s most awaited movie Captain America: Civil War, to continue to drive the brand’s engagement with its audience in fun and creative ways on its online and offline platforms.
The Back to School offer is valid on purchases made on or between 22nd March 2016 to 31st May 2016 across the country from authorized Dell outlets or www.compuindia.com
