Barco: Showcasing Cultural Heritage with Projection Mapping

Light & sound Shows are rapidly gaining ground in India majorly taking place at historical landmarks, especially in palaces & forts and Barco is playing a critical role here.

Immersive light & sound show has captured tremendous popularity among local & foreign tourists.
Showcasing the cultural heritage of the city via projection mapping is an intriguing way to narrate the monument story & its rich history to the masses & attract tourist’s attention.

Government is channelizing the use of 3D technology to promote tourism & attract tourists to the country’s memorials & other landmarks. And as a result, Light & sound Shows can be considered as a part of cultural tourism policy.

Mapping technology is empowering limitless opportunities for creativity. Sound, light and immersion are key to crafting experiences that captivate and consume audience.

Barco Logo

Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Barco solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; fostering knowledge sharing and smart decision-making in organizations and helping hospitals provide their patients with the best possible healthcare.
Projection mapping is the key to strong storytelling, innovative marketing and all-round entertainment. Barco has an impressive track record with projection mappings all around the world.

Barco offers projection technology for a wide variety of markets including Cinema projectors, Home cinema projectors, Installation projectors, Postproduction projectors, Projector management suite, Rental projectors, Simulation projectors, and Virtual reality projectors.

Rajeeva Lochan

Rajeeva Lochan Sharma, MD, Barco India stated “In today’s dynamic world, technology plays a pivotal role in reshaping the tourism sector. Through innovative solutions and immersive experiences, we are proud to be at the forefront of bridging the gap between cultures & destinations in ways previously unimaginable. Barco stands as a leader in projection mapping, facilitating compelling storytelling and alluring entertainment experiences. Our expertise has been showcased in diverse settings, from the historic Cellular Jail in Andaman & Nicobar to the iconic King Edward Memorial façade in Ajmer, and even the futuristic Museum of the Future in Dubai, not to mention the incredible splendor of Niagara Falls in Canada. Our cutting-edge technology opens doors to new dimensions, allowing travelers to dive into the heart of destinations, experience their rich history, and forge deeper connections with diverse cultures.”

Barco Projection Mapping Projects in India

Andaman & Nicobar’s Historical Cellular Jail

Cellular Jail in Andaman and Nicobar Islands, an immensely popular and historic tourist site boasting over 1500 daily visitors, has unveiled an immersive multimedia projection mapping based sound and light show to enhance the tourist experience and support the local industry.

The project’s System integrator and creative team Tricolor India Schauspiel Pvt. Ltd. chose projectors from Barco, a world leader in project mapping and visualization technology, to power spectacular projection mapping on the splendid facade of the Cellular Jail.

Theme

The revamped show at the Cellular Jail is a massive upgrade to the existing, conventional Sound and Light show which comprised of basic lighting effects on the walls of the jail structure, accompanied with a voice over on a conventional sound system.

• Barco leveraged a total of five DLP Laser Projectors, including two units of G60 series projectors and three units of the 32,000 Lumens UDXW32 to create a unified yet transformative experience.

• High brightness laser projectors from Barco are being used to create an immersive feel, with vibrant animations, illustrations and characters shot on chroma being projected on the building, complimenting the physical structure of the jail cells.

NATHDWARA STATUE

First-of-its-kind installation featuring the largest deployment of 4K projectors in India. Barco has powered the spectacular projection mapping on the ‘Statue of Belief’, or ‘Vishwas Swaroopam’ in Nathdwara, the tallest statue of Lord Shiva in the world. Built over a 16-acre plot and towering 369ft (or 112.5 m) tall, the ‘Statue of Belief’ is currently the fifth tallest statue in the world.

Theme

The mesmerizing sound & light show, conducted in the evening, showcases a divine passage to spirituality by highlighting the true essence of Shiva and its connection with the universe. Consisting 24 Barco UDX (40.000 lumens) laser projectors used to light up the 369 ft. tall statue.

• Installation of 65 Barco G62-W11 projectors featuring a brightness of 11.000 Lumens.

• Depicting sermons on life in a narrative fashion on the façade of the statue, the show runs over a span of 30 minutes and is powered by a total of twenty-four Barco UDX-4K40 projectors.

The Ajmer Smart City Council’s light and sound show powered by projection mapping technology from Barco

Ajmer is one of the 4 cities in Rajasthan selected under the Government’s Smart City Mission. The city ranks 22nd in the list of India’s 100 smart cities. The installation was inaugurated on 3rd September 2021, Ajmer.

Theme

Ajmer’s historic King Edward Memorial façade is the backdrop for the light and sound show, which narrates the story of how the city was formed and indicates its diverse values and culture by stating that Ajmer is now a religious centre of worship.

• The show features 16 elaborate scenes and running over a span of 30 minutes.

• The show is powered by two of Barco’s latest 3Chip DLP Laser Technology projectors (UDM series), with each projector delivering 20000 Lumens brightness

• The mapping covers a façade area of approximately 110ft x 35ft.

First Hindu Deity worshiped via immersive technology powered by Barco for projection mapping to deepens worship experience

Avadhoota Datta Peetham is an Indian international spiritual, cultural and social welfare organisation established by His Holiness Sri Ganapathy Sachchidananda Swamiji in Mysore over 50 years ago. The installation was inaugurated on 12th September 2018, Mysore.

Theme

Sri Swamiji’s signature style of thinking is to blend tradition with technology. He was the first to endorse the digital sampling of music, the first to use wearable technology to remotely measure the heart rate variability of his devotees and assess their levels of meditative calm and the first to be made into a 3D hologram.

• The powerful and finely-detailed projections are intended as an aid to worship

• The installation on the Hanuman statue is more than a projection mapping but also a conceptually powerful art installation that ignites the minds of the viewers.

Barco transforming an ancient story into a multimedia spectacle in Akshardham

The Akshardham complex features temples, a theatre, formal gardens and musical fountains, celebrating different aspects of Hinduism. ‘Sahaj Anand’ water show – a recently added attraction, has become the crown jewel of the Akshardham experience. The installation was inaugurated on 9th April 2015 in Delhi.

Theme

The Swaminarayan Akshardham at New Delhi, is a unique temple complex and touristic attraction. The temples form the backdrop for an immersive water spectacle, retelling an ancient story through state-of-the-art Barco projectors.

• The spectacle translates one of the oldest Hindu scriptures into a mesmerizing 24-minute show using water, music, special effects, live acting and animations.

• Barco technology is involved in a similar spectacle in a temple complex at Gandhinagar, lighting up a 40 x 21 meter screen made of water droplets.

• As a large number of tourists in New Delhi visit Akshardham, the center plays a key role in spreading the awareness of India and Hinduism.

ChannelDrive Bureau
ChannelDrive Bureauhttp://www.channeldrive.in
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at ziaaskari@channeldrive.in

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