The Hong Kong Trade Development Council (HKTDC) and Microsoft Hong Kong has announced a new partnership to jointly launch the “Go Beyond Your Limits” Programme to help small and medium-sized enterprises (SMEs) and foster next-generation talent in Hong Kong by leveraging best-in-class technology, practical learning and various support measures.
The programme aims to achieve two key goals. First, it will help Hong Kong’s SMEs take tangible steps to pursue their digital transformation and seize new market opportunities under the new normal. Second, it will provide a series of learning opportunities for tertiary students in Hong Kong, helping to enhance their business-related digital skills and knowledge.
Dr Patrick Lau, HKTDC Deputy Executive Director, said: “Our Transformation Sandbox (T-box) has helped more than 2,400 Hong Kong enterprises over the past two-plus years to realise different business transformation goals. Some of the most commonly seen goals relate to digitalization, which is undoubtedly a powerful tool for companies to reshape their business, enhance their competitiveness and drive innovation. The HKTDC is delighted to partner with leading global technology company Microsoft Hong Kong to jointly launch the ‘Go Beyond Your Limits’ Programme. By integrating teaching, consulting and practical knowledge sharing, we aim to help SMEs in T-box to make good use of digital tools, and to equip tertiary students joining the HKTDC Trade Ambassador Programme (TAP) to become the digital economy talents of tomorrow’s Hong Kong.”
Cally Chan, General Manager of Microsoft Hong Kong and Macau, said: “Microsoft Hong Kong is committed to empowering local SMEs to accelerate digital transformation and uplift businesses across Hong Kong. Through a holistic approach that encompasses Microsoft’s technologies such as Microsoft 365 and Dynamics 365 (ERP), one-to-one diagnosis and advising on funding applications for SMEs, we hope to empower them to do more with less and assist them to identify new market opportunities. For decades, we have focused on upskilling next-gen talent, digital empowerment and making the best technology available to enable SMEs to thrive and scale their business. We’re excited to be a part of the HKTDC’s ‘Go Beyond Your Limits’ Programme in conjunction with T-box and TAP and we look forward to creating synergies that can inspire more local businesses and support talent development across different sectors in Hong Kong.”
Dr Lau added: “The HKTDC’s work is always in line with the policy direction of the Hong Kong Special Administrative Region Government. Policies to facilitate the development of the local technology industry and enlarge the I&T talent pool in Hong Kong were highlighted in the Policy Address 2022 released by the Chief Executive last week. Accordingly, the HKTDC will put further emphasis on helping Hong Kong enterprises and young people to thrive in the digital economy. We already do this through our conferences and exhibitions, business support and promotional activities infused with various technology elements, and this new partnership with Microsoft Hong Kong is a timely way to further reinforce our commitment.”
