LTIMindtree, a global technology consulting and digital solutions company, has launched two industry solutions AdSpark and Smart Service Operations , to accelerate bringing businesses to market on the Salesforce platform.
AdSpark , powered by LTIMindtree & Salesforce, allows retailers to get a head start in expanding their own retail media platforms. It was designed for the retail industry and offers self-service features including support for various channels such as digital, social media, in-store, off-premises (OOF) and printing, as well as segmentation and targeting based on customer preferences.
The solution offers 360-degree real-time campaign performance analysis across all channels and seamless integrations with leading Adtech servers. The no-code platform addresses the specific needs of retailers and allows marketplaces to stay ahead of the market.
Smart Service Operations combines the power of Salesforce Service Cloud 1, Smart Service Operations combines the power of Salesforce Service Cloud1, including Salesforce Field Service, and the LTIMindtree NxT platform for customers working in manufacturing, construction, transportation, mining, energy and public services, etc. The aim is to address some common industry priorities such as worker safety and skills, improving operations efficiency, handling difficult to capture and complex data, proactive maintenance of assets at using cutting-edge AI and processing capabilities. It also provides unlimited opportunities to solve other related problems and bridge the gap in human experience.
Sudhir Chaturvedi, Chairman and Executive Board Member, LTIMindtree, said: “We continually strive to deliver digital technologies that have the greatest potential to drive innovation and productivity. LTIMindtree’s AdSpark & Smart Service Operations solutions address the need for a unified, comprehensive digital platform that enables retailers, technology marketplaces, manufacturers and public sector enterprises to grow revenue and improve their operational efficiency. We are pleased to see that several international clients are already using AdSpark and Smart Service Operations in their digital transformation journey. »
“Manufacturing and retail companies need a 360-degree view of their customers to drive growth in an increasingly disrupted and competitive environment,” said Amarendra Kumar, Vice President and Head of Ecosystems . at Salesforce India. “LTIMindtree’s AdSpark accelerates business transformation for our joint customers by extending the Salesforce platform to create personalized ads, increase conversion rates and maximize advertising results.
