Cradlepoint, the global enabler in cloud-delivered LTE and 5G wireless network edge solutions, has announced Cradlepoint Cascade, a new engagement platform for Cradlepoint’s award-winning partner program.
The platform offers channel partners a streamlined experience to roll-out and monetise Cradlepoint’s industry-leading solutions that will enable business customers to capitalise on the era of 5G and Wireless WAN.
Cascade offers members of the Cradlepoint Partner Program a sleek and simple platform that provides a single pane of glass experience for partners, along with an extensive collection of resources to help deliver a pervasive, secure, and software-defined Wireless WAN edge to customers. Capabilities of Cascade include:
Customer Insights and Management: Partners have full access to the data that matters, including details on exactly how many licenses each one of their customers has, how many are being used, and which ones are in or out of compliance. Partners also have full insight into exactly when subscriptions expire and when they are up for renewal.
Sales Support and Management: Users have access to resources that assist in the sales process, including product collateral, technical details, pricelists, key contacts, and the ability to register deals.
World-Class Training: Through Cascade and Cradlepoint University, Cradlepoint offers partner enablement including training with a focus on product positioning, solutions and technology classes, developer training, and certifications to position partners as leaders in the market. In addition, partners can invest in guided journeys to train staff with 30, 60, or 90-day plans to accelerate revenue and expand reach.
5G for Enterprise Branch Specialisation: Leading partners selling Cradlepoint’s 5G for business solutions can achieve 5G for Enterprise Branch Specialisation through Cascade, a certification eligible to partners that meet a series of sales, technical, and business proficiency criteria.
“At Cradlepoint, we are leading the way when it comes to providing solutions that help organisations realise the promise of Wireless WAN and 5G, but this would not be possible without our incredible ecosystem of partners,” said Eric Purcell, senior vice president of global partner sales at Cradlepoint. “Cascade is simply about ensuring these partners have the tools and resources they need to do their job effectively. By adding this new portal to the Cradlepoint Partner Program, we are only bolstering our collective efforts to deliver effective solutions that transform businesses and drive results.”
A global leader in cloud-delivered 4G and 5G wireless network edge solutions, Cradlepoint’s NetCloud platform and cellular routers deliver a pervasive, secure, and software-defined Wireless WAN edge to connect people, places, and things anywhere. Members of the Cradlepoint Partner Program benefit from best-in-class training, implementation guides, and educational and demand-generation tools to help drive customer engagement and success.
“Cradlepoint’s new Cascade Partner Portal has made managing our partnership so easy. The portal is simple for anyone in the Delv team to navigate, whether looking for sales, marketing, product or technical information. Some of our favourite new features are the co-branded collateral function, making co-branding assets seamless and instant, the new simple-to-use deal registration function, and easy to access technical support, such as the self-serve technical ‘how to’ knowledge base and interactive forums. The new partner portal has everything we need in one place, helping improve our efficiencies, which results in Delv providing a better service to our customers with Cradlepoint’s solutions,” said Eloise Booth, Partner and Product Manager, Delv.
“In the past 12 months, MobileCorp has seen a huge spike in the number of enquiries about Cradlepoint, as Australian organisations have realised that Wireless WAN is a viable and cost-effective alternative to fixed infrastructure. Cradlepoint Cascade has transformed how MobileCorp manages the customer journey from initial enquiry, through a Proof of Concept, into project deployment, and then ongoing cloud management. Cradlepoint Cascade has helped MobileCorp to become the Cradlepoint APAC Growth Partner of the Year, by providing every resource we need, in one place, to sell, service, and support prospects and customers,” said Phill McSherry, CTO, MobileCorp.
“We rely heavily on the Cradlepoint Netcloud Management platform to manage all our customer Wireless WANs (WWANs). Now that Cradlepoint Cascade has been released, we also have a comprehensive tool to manage our Cradlepoint sales, marketing, and technical support activities as well as license subscription management. The Wevo team now have a holistic view of all Cradlepoint related services and content that makes our partner engagement frictionless and allows us to build on our already great partnership,” said Paul Chakour, Director of Technology & Innovation, Wevo.
