Hewlett Packard Enterprise (HPE) announced that Trinchero Family Estates (TFE), a family-owned global wine and spirits producer, transformed and modernized its expanding business with the HPE GreenLake edge-to-cloud platform. The initiative was completed in strong collaboration with PKA Technologies Inc., a HPE Platinum channel partner.
“Our customers turn to the HPE GreenLake platform, that is underpinned by HPE’s powerful compute technologies, for its data-first, unified experience that allows them to modernize their organization by choosing and scaling cloud services based on their business goals,” said Neil MacDonald, senior vice president and general manager, Compute, at HPE. “We are honored to have collaborated with one of our key channel partners, PKA Technologies, to accelerate Trinchero Family Estates’ digital transformation for its worldwide wine and spirits operation and unlock faster value using composable compute services in one cloud platform.”
Trinchero Family Estates embraces unprecedented online demands in the wake of COVID-19
Family-owned Trinchero Family Estates (TFE) is based in Napa Valley, California – one of the world’s premier wine regions. TFE has operated for more than 70 years, and to date, has a robust portfolio of more than 50 acclaimed brands, including Ménage à Trois, Joel Gott Wines, SEAGLASS Wine Company and Tres Agaves Organic Tequila, in addition to Sutter Home – the creator of the world’s first-ever White Zinfandel.
Since the start of the COVID-19 pandemic, as a majority of people sheltered-in-place and purchased more goods online, TFE experienced a significant spike in demand, resulting in dynamic shifts in overall production from bottling and labeling to packaging and distribution. The surge in orders also generated large amounts of data as consumer data analysis took top priority in targeting sales to appropriate audiences and markets.
“At Trinchero Family Estates, we are committed to continuing our legacy of delivering memorable experiences to customers worldwide with our global portfolio of brands,” said Jeremy Mostafanejad, senior director, infrastructure/operations at Trinchero Family Estates. “As our business has grown – creating new demands for technology resources – we turned to HPE and PKA Technologies to transform our IT environment and control costs by using advanced HPE Synergy solutions – delivered as a cloud service – through the HPE GreenLake edge-to-cloud platform. With the new cloud service, we gained a significant boost in compute capacity and support for an expanding data warehouse – both essential for the continued growth of our business.”
Modernizing all applications and data using HPE GreenLake for Composable Compute
To manage the fluctuation and data growth from increased orders, along with ageing on-premises infrastructure, TFE consulted with PKA Technologies, one of HPE’s key channel partners, on how to transform and modernize its data assets while avoiding financial risk associated with new technology investments.
After advising on the HPE GreenLake platform, PKA implemented the solution to seamlessly transition TFE’s applications and data across multi-functions. In doing so, TFE easily upgraded its previous solutions, using HPE Synergy, a composable, software-defined infrastructure, to a newer generation with faster performance and overall advanced, flexible capabilities to support all of its business applications. TFE immediately saw results of speeding up application performance from up to 5-10 minutes, to just seconds.
Additionally, by using HPE GreenLake Central, a centralized portal for managing and optimizing IT environments while gaining insights, TFE gained insight into usage across multiple departments – including production, bottling and data services – to allocate resources accordingly and control spend.
“Understanding Trinchero Family Estates’ business and working with them to achieve business outcomes through technology, we identified HPE GreenLake as the optimal solution,” said Felise Katz, chief executive officer of PKA Technologies, Inc. “By leveraging the HPE Synergy solution via HPE GreenLake, TFE is able to reduce costs and utilize compute resources in line with their growing data base and overall business growth.”
