VMware Hinges on SDDC, End User Computing & Hybrid Cloud for Growth

VMware Hinges on SDDC, End User Computing & Hybrid Cloud for Growth

Keeping its broad focus towards enabling virtualization within the enterprise community, global Virtualisation software organization VMware is looking forward to furthering its efforts in three areas of Software defined Data Centers, End User Computing and Hybrid Cloud. The company is engaged itself towards reaching out to its partner community with the help of its ‘VMware partner Exchange 2014’.

As part of this exercise, the company is updating its partner ecosystem on its product enablement and providing them with information on various partner programs announcements.

“This is a very important exercise for us. We are aligning our partners towards our priorities SDDC, End User Computing and Hybrid Cloud. We are looking forward to strengthening SDDC footprint in India and there are huge productivity related benefits for the enterprise,” explains, Ganesan Arumugam, Senior Director, Partners, VMware.

How Virtualisation Meets Productivity

As the company moves along the lines of enabling new age virtualization techniques inside enterprise data centers, it is set to script new dimension of enterprise productivity.

“We are talking about how enterprise can bring in efficiency into their networks and how they can look at a common management for their entire data center infrastructure. Today, if an enterprise customer has to deploy a workload, there are a number of critical components that they have to look at – they have create a virtual machine, using a hypervisor, then for storage resource they have to go towards storage vendors, for network they have to go for network management and similarly work on securing this infrastructure as well. So, it takes a lot of time and effort for them to really deploy a workload. It may take a month to deploy a physical server and virtualization has bought this figure down to a week’s time. This is perhaps the biggest value that is pushing enterprise towards adopting SDDC model. With SDDC approach, it’s a single layer virtualization that we provide that seamlessly integrates with storage security and network, so here an enterprise will be able to provision all the resources of a data center that is needed for a workload through our virtual layer. This can be done in a matter of few minutes only. This is a huge productivity driven benefit for enterprise today,” he adds on.

Today, the company is working closely with its 50 managed partners who are involved with SDDC from a total of 100 partners in India. “We are confident that India will move rapidly towards SDDC. We already have about 25 to 30 customers for SDDC in India and this number should reach to 100 mark by the end of this year,” he explains.

No India Launch for VMware Cloud Offering

Even though the company has announced its own cloud offering in the US and UK markets, recently, it is not looking at an immediate India launch.

“We are not looking at immediate time frame for launching our own cloud service in India. We have announced it last year in US and we announced the same service in last quarter for UK. It is scripting great success stories in these parts where we have announced it and we have a large number of customers going in for our cloud. We have also announced DR as a service and Backup as a service. Right now there is no date for announcing the same in India,” he added.

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