Fujifilm Unveils X-T3 mirrorless digital camera in India

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Fujifilm India Private Limited, has unveiled its latest model X-T3 in the X Series mirrorless camera range, renowned for their unique color reproduction technology to deliver outstanding image quality in both stills and video. X-T3 is available in two stunning colors Black and Silver.

Commenting on the occasion, Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “It is a proud moment for us to announce the much-awaited Fujifilm X-T3 mirrorless digital camera in the same year which marks our 10th anniversary in India. As we celebrate this success today, we are also gearing up for the next big leap towards new goals, one of which is to achieve 30% Market Share in the Indian Mirrorless Market in the next 3-4 Years. X-T3 is our step towards that endeavor and we at Fujifilm are confident that the new X-T3 will receive the same recognition and acceptance received by its predecessors. We strongly believe that in the next five years demand for mirrorless cameras will surpass that of DSLRs. We will continue to bring the best of technology and innovation to our consumers at the best possible price point.”

The latest model, X-T3, features the new X-Trans CMOS 4 sensor and X-Processor 4 image processing engine, ushering in a new, fourth generation of the X Series.

1. X-Trans CMOS 4: This is the back-illuminated APS-C sensor with more than 4 times the number of phase detection pixels than current models (*2), distributed across the surface. It boasts a high S/N ratio and the lowest sensitivity of ISO160 despite its 26MP resolution. The low-light autofocus limit has also been extended to -3EV, enabling accurate AF even in low light conditions, e.g. scene lit only with candlelight.

2. X Processor 4: This engine has 4 CPU units to achieve image processing speed about 3 times faster than that of current models (*2). Not only boosting AF accuracy and speed substantially, the engine is the world’s first to delivers 4K/60P 10bit output, meeting the needs of professional videographers, in a mirrorless camera equipped with a sensor in the APS-C size or larger. It is also capable of instantaneously handling complex image processing tasks such as FUJIFILM’s unique “Color Chrome Effect” and “Monochrome Adjustment” function, achieving Warm Black / Cool Black tone in digital, which is adopted as one of the way of expression for monochrome print in silver halide film.

3. The X-T3 takes full advantage of the capability of these fourth-generation devices to enjoy significant performance improvement.
(1) Higher image quality: Highest level of 26.1MP resolution in APS-C size sensor. Also, it achieves keeps as low level of noise as current models (*2) even increasing the number of pixels.
(2) Dramatically improved AF performance: 1.5 times faster processing speed than current models (*2) to deliver faster and more accurate AF, and substantially enhanced performance in face / eye detection AF thanks to 2.16M phase detection pixels arrayed at entire frame.
(3) Significant improvement in tracking performance of fast-moving subject: Delivering blackout-free continuous shooting (*3) of up to 30 fps while using smooth Live View of 60fps to check your subject.
(4) Video performance for professionals: Supporting 4K/60P 4:2:0 10bit internal SD card recording as well as 4K/60P 4:2:2 10bit HDMI output, which can be filmed at the same time. Also, featuring the video-specialized Film Simulation mode “ETERNA,” popular with the X-H1.

1 X-TransTM is FUJIFILM Corporation’s trademark or registered trademark. The sensor has a unique non-periodic filter array to reduce the appearance of moire patterns and false colors without the use of an optical low-pass filter.
2 Comparison with current models “FUJIFILM X-T2” and “FUJIFILM X-H1”
3 Available only when using the electronic shutter

Primary Features

Use of the Series’ fourth-generation devices, new sensor “X-Trans CMOS 4” and new processor “X-Processor 4,” for the highest image resolving performance, color reproducibility and fastest processing in the history of the X Series
• The X-T3 features the X Series’ fourth-generation APS-C sensor, newly developed “X-Trans CMOS 4” (26.1MP, without low-pass filter). It uses the unique color filter array synonymous to X-Trans CMOS sensors to control moire and false colors and adopts the Series’ first back-illuminated structure to improve image resolution without compromising the S/N ratio. Furthermore, the sensitivity of ISO160, previously available only as extended ISO, is now part of the normal ISO range. It is very useful in daylight outdoor shooting or when trying to achieve bokeh with a fast large-aperture lens.

• The X-T3 uses the new “X-Processor 4” image processing engine to add the new “monochrome adjustment” function to the Film Simulation modes, which are based on FUJIFILM’s proprietary technology to deliver diverse color expressions. Warm black and cool black, conventionally achieved with a choice of specific photographic papers and developers, have been faithfully reproduced digitally to broaden the scope of monochrome expressions. This function is available in the standard “Monochrome” mode as well as the “ACROS” mode, which provides smooth halftones, deep blacks and beautiful textures.

• The “Color Chrome Effect,” previously only available in FUJIFILM’s medium-format mirrorless digital camera “GFX50S,” is featured in the X-T3, the first in the X Series. The effect produces deeper colors and gradation in subjects with highly saturated colors, such as vivid-colored flowers with shadows, a notoriously difficult photo subject for gradation reproduction. The high-speed processing power of the X-Processor 4 means this effect can be applied not only in single shots but also in continuous shooting.

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