In an endeavour to help consumers shop for electronics from the comfort and safety of their homes; Panasonic India, the diversified technology company has launched an exclusive range of home appliances on Amazon and Flipkart.
The exclusive range includes 10 new models of appliances such as semi-automatic and top-load washing machines starting INR 8,290; frost free refrigerators starting INR 23,490 and LED Televisions, starting at INR 19,990.
Restricted within the confines of their homes, consumers are investing in appliances and making the best use of their electronic companions (appliances) to support in their daily chores. Keeping this in mind, Panasonic’s exclusive range has been designed to extend complete comfort, convenience, cost efficiency and durability to consumers.
Announcing the exclusive e-commerce range, Pankaj Rana, Business Chief – Sanyo and E-Commerce Business, Panasonic India said, “We are witnessing a pent-up demand for electronics with a mix of replacement buying and new buyers. Given the current scenario, consumers are looking at contactless purchases; driving adoption of e-commerce platforms like Amazon and Flipkart. We had introduced our 40- inch LED TV on Amazon and Flipkart in June 2020 and the inventory was sold out within a week. Compared to pre-lockdown, we have witnessed an increased contribution to overall sales from e-commerce.”
Panasonic India will also be adding more models and categories such as microwave, vacuum cleaners, large size televisions and personal audio solutions as part of the exclusive range on Amazon and Flipkart in the coming months.
