Symantec Redesigns its Partner Engagement in India

Rolls out Redesigned Symantec Partner Program that is Customer-Focused, Performance-Based and More Rewarding.

Reaffirming its focus and commitment to channel partners in India, Symantec Corp. has rolled out its redesigned Partner Program in India. The new program is aimed at better rewarding partners for delivering an exceptional experience to mutual customers.

Providing an insight into Symantec’s business strategy in India, Sanjay Rohatgi, President, Sales, Symantec India, emphasized that Symantec’s channel and distribution ecosystem has a critical role to play in the accelerated growth objectives that the company has set over the next three years “As a company, Symantec is committed to growth in India – we want our partners in India to grow and evolve with us.  With the new partner program we aim to reward and recognize our partners based on their capabilities, performance and delivery of customer satisfaction.

With  approximately 90 percent of Symantec’s business in India being partner-led, Symantec sees tremendous value in investing in committed, capable partners to drive deeper relationships with customers that will help them address information security challenges, and complexities in the areas of cloud, data centre and mobility. Bringing in a focused channel strategy, Symantec together with its partners is confident of making businesses in India more secure and protected.

Symantec Partner Program

Designed hand in hand with Symantec partners, the Symantec Partner Program adopts a new competency-based enablement framework, including 12 competencies. These competencies will better enable the partners to solve customers’ information security and management challenges for enterprises, small businesses and consumers.

“The redesigned Partner Program will help us deliver an improved experience for the end customer by ensuring that partner capabilities are aligned with customer expectations,” said Amitabh Jacob, Director, Channels, Symantec India.  “It will better position our partners to drive growth and profitability by delivering differentiated margin and more investment in our most capable, committed and top performing partners.”

Through the redesigned program, eligible partners will have access to a more comprehensive enablement portfolio and a host of valuable sales, marketing and technical benefits designed to help them increase customer demand and adoption, speed the sales cycle and accelerate their success.

The Partner Program will be rolled out in phases starting in October allowing approximately five months to a years’ time for partners to transition.

Sustainability, Profitability and Enablement

Symantec is building a channel-focused culture that is passionate about partners and the value they bring to its customers and its business. “We continue to invest in enablement of our partners with equal and rigorous focus on all three aspects – Sales, Technology Presales, Technology Post sales. We have further strengthened our commitment by creating a dedicated team to build partner competency. With the new program in place, it is important to support partners reach their competency goals quickly so as to drive maximum leverage with customers and accelerate partner profitability.” said Jacob.

What Partners Say

Speaking about this development, Mehul Doshi, Managing Director, Jainam Technologies Pvt. Ltd, says, “With the Symantec Partner Program’s flexible design and portfolio of new Competencies, partners can either concentrate on deepening our expertise in a particular solution area or extend capabilities across multiple solutions for broader market traction- helping us  deliver the solutions today’s customers need.”

“Symantec lays a lot of emphasis on high quality enablement that involves transfer of skills and knowledge to partners. The enablement programs also assist in the process of Certification and Specialization/ Competency, drive partner growth and profitability,” explained, Tarun Seth, Managing Director, Hitachi Systems Micro Clinic Pvt. Ltd.

ChannelDrive Bureau
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at

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