We live in an era of consumerisation of digital infrastructure and this vastness of consumerisation is also opening doors to vulnerabilities of our digital ecosystems. Securing this infrastructure becomes extremely important and this is where Trend Micro is positioning its products and solutions to secure our digital universe of information pathways.
Zia Askari from ChannelDrive.in speaks with Dhanya Thakkar, Managing Director, India & SEA, Trend Micro on upcoming trends in the digital security space and how Trend Micro is continuously innovating to stay ahead of the curve.
What is the core focus of activities for Trend Micro today as far as India is concerned?
As a global leader in cloud security, Trend Micro develops Internet content security and threat management solutions that make the world safe for businesses and consumers to exchange digital information. With more than 25 years of experience, we’re recognized as the market leader in server security, virtual security, and small business content security.
In India we have series of products for businesses and home. For small and medium businesses & for enterprises, we have Worry Free Threat & Virus protections, OfficeScan, Deep Security, Deep Discovery and Endpoint Security Solutions. For home we have Titanium maximum, internet and mobile security.
Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Our solutions are powered by the cloud-based global threat intelligence of the Trend Micro™ Smart Protection Network™ infrastructure, and are supported by over 1,200 threat experts around the globe.
What are some of the big trends that are reshaping the security industry landscape today and how is Trend Micro taking part in these trends?
Recent events such as data breaches in the first half of 2014 strongly indicate that organizations need to start adopting a more strategic approach to protect digital information. This strategy includes protecting sensitive data such as intellectual property and trade secrets—often the crown jewels of any organization.
Trend Micro delivers smart, simple, security that fits the infrastructure and defends the key assets as well as the bottom line, by letting an enterprise fully realise the business benefits of today’s technology trends—while avoiding the costs of relying on security that can’t keep up. Trend Micro further keeps its users at home and enterprise updated about all the persistent and constantly evolving cybercrimes to safe their journey online.
Meanwhile, on a broader scale, the battle against cybercrime can only be won through cooperation between private and public entities. In such partnerships, threat defense experts such as Trend Micro can, for instance, provide threat intelligence to law enforcement agencies in any country, which would aid the police in arresting cybercriminals.
Our recent partnerships with law enforcement agencies in different parts of the world this quarter, in fact, show how security industry players can take a bold leap forward to respond to current threats to computing security.
Where are the big growth opportunities for a company like Trend Micro?
Security is an essential ingredient of an organisation’s IT system and the need for IT security is expected to continue to gain momentum especially in the enterprise market. IT threats are becoming more sophisticated all over the world and organisations are demanding new, robust, affordable and upgraded security solutions in order to protect their confidential data. The Indian IT security market has been dynamic, with a considerable rise in outsourcing work. Meanwhile, off-shore data storage continued to threaten Indian companies with possible cyber-attacks.
Today, challenges for enterprises stem primarily from three trends that are sweeping the business landscape and reshaping IT infrastructures everywhere.
The Indian IT security market has huge opportunities for further investment as enterprises have become aware of the potential danger of data theft and are increasingly spending a major chunk of their budgetary allocation on IT security solutions.
Today there is a lot of talk about cloud playing an important role towards delivery of services. What is your opinion on cloud delivering security to enterprise as well as SMEs?
Today, the world is more connected than ever before but in a decade wearable technology will be the norm – whether a smart glass or a smart watch you wear at the gym hooked up to your heart rate and connected to the cloud.
As the cyber threat environment evolves, threat protection must evolve as well. With the emergence of targeted attacks and advanced persistent threats, it is clear that a new approach to cyber security is required in cloud. Traditional techniques are simply no longer adequate to secure data against cyberattacks.
Advanced persistent threats (APTs) and targeted attacks have proven their ability to penetrate standard security defenses and remain undetected for months while siphoning valuable data or carrying out destructive actions. And the companies you rely on most are some of the most likely targets – financial institutions, healthcare organizations, major retailers and others.
The ideal solution would weave your entire security infrastructure into a custom and adaptable defense tuned to your particular environment and particular attackers. It would enable you to not only detect and analyze these attacks, but fight back against your attackers.
Businesses today are intrigued by the promise of cloud computing – the agility, flexibility and cost savings. Invariably, questions such as “How secured is the cloud?” arises. In addition to Trend Micro’s portfolio of security solutions for cloud computing, Trend Micro is proud to announce a new, cloud-based, productivity tool for enterprises as well as SMEs to secure their journey to cloud.
Telecom is another big segment which needs to be addressed today. What needs to be done to secure mobile assets and what is Trend Micro doing to create a secure mobile ecosystem?
With mobile workforce now a reality, more and more organizations are considering the adoption of a BYOD (Bring Your Own Device) policy to improve productivity and generate greater innovation. However, BYOD also increases the number of potential threats such as unsecure mobile access, vulnerability of data, device loss or theft, and privacy risk. To look for an efficient and cost effective implementation strategy is the subject for small business when bowing to the inevitability of BYOD trend.
It is essential to gain visibility and control of mobile devices, apps, and data today. We offer Trend Micro™ Mobile Security, which is a 4-in-1 solution that gives you full visibility and control of mobile devices, apps, and data through a single built-in console. It strikes the right balance between user productivity and IT risks.
Mobile Security combines Mobile Device Management (MDM), Mobile Application Management, Application Reputation Services and Device Antivirus (Android).
A key part of an overall complete user protection strategy, Trend Micro Mobile Security reduces complexity and costs compared to standalone mobile security and MDM solutions that require new management structures.
How big would be the security market for Trend Micro and what are your expectations to grow here?
Managing the security of devices, small business systems, and large enterprise networks has become more complex than ever before. Users are breaking down the PC monoculture by embracing a wider variety of platforms, each with its own user interface, OS, and security model. Businesses, meanwhile, are grappling with protecting intellectual property and business information as they tackle consumerisation, virtualisation, and cloud platforms head-on. This divergence in computing experience will further expand opportunities for cybercriminals and other threat actors to gain profit, steal information, and sabotage their targets’ operations.
It is now essential for business to use effective solutions to protect their business, Safeguard their customers’ interests and simultaneously establish and implement effective IT usage guidelines.
Trend Micro understands its role in an increasingly interconnected world. As one of the oldest and largest internet security software and services companies in the world, we believe we can have a very positive impact to society and any investment we make in it can go a long way.
