Fish Fixe Picks NetSuite to Elevate Customer Experience

Fish Fixe, a premium seafood delivery service, has selected Oracle NetSuite to improve its program, making it easier for families and individuals to purchase and prepare seafood proteins. With NetSuite, Fish Fixe will take advantage of an integrated business system allowing for quick and easy access to metrics needed to operate its business more efficiently.

Founded in 2017 and backed by Lori Grenier, star of ABC’s Shark Tank, Fish Fixe provides high-quality seafood portions that are packaged with thaw, prep and simple cooking instructions that allow even a cooking novice to have a successful seafood cooking experience.

To support its growth and future ambitions, Fish Fixe searched for a solution to upgrade its existing business systems to more effectively manage the complexities of shipping perishable products. To address these challenges and support the company’s goal of more efficiently servicing customers across the country, Fish Fixe selected NetSuite.

“In 2020 when the pandemic first hit and people were forced to stay home and change the way they purchased and cooked groceries, we saw a 400 percent increase in sales,” said Melissa Harrington, CEO, Fish Fixe. “With the addition of NetSuite, we are addressing inventory control and management challenges that were presented as our business grew over the last two years. NetSuite will lay the foundation for solid business management that will be crucial to our back-end operations, customer experience and customer retention in our next phase of growth.

With NetSuite, Fish Fixe will be able to unify and manage its business operations on a single cloud business system. By consolidating its operations and automating previously manual transactions, NetSuite will enable Fish Fixe to enhance financial and customer management and gain real-time insights into its inventory. This level of detail will help Fish Fixe oversee correct inventory data in its distribution centers down to a single bag—a crucial metric for D2C businesses.

“Fish Fixe’s mission is to help Americans thrive on the health benefits of seafood and the growth it has achieved in the last couple of years is quite impressive,” said Sam Levy, senior vice president of sales, Oracle NetSuite. “By moving to NetSuite, Fish Fixe will gain real-time insights and business flexibility, so they can accelerate their growth and focus on delivering premium, responsibly-sourced seafood.”

ChannelDrive Bureau
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at

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