Tectura, a business consultancy, has announced that they have hired Karinna Boey as Chief Marketing Officer to help scale the company’s business.
Karinna was most recently the APAC Marketing Director of Malwarebytes where she is responsible for all marketing, channel and branding activities in the region.
She brings along vast experience in enterprise marketing and has deep knowledge in commercial go-to-market strategy that will help with Tectura’s growth plans. Karinna also had been in various marketing leadership positions at Fortinet, Microsoft, and Cisco.
Tectura provides business process consulting, implementation, and support services across an array of primarily Microsoft ERP, CRM, Business Intelligence, Cloud and Mobility solutions to companies across Asia.
With more than 6000 clients, Tectura leverages its expertise in Microsoft Dynamics technology and proprietary business consultancy in selected vertical industries to enable customers to improve competitive advantage.
Tectura is the most highly awarded independent Microsoft Enterprise partner in the Asia region. Having been continually awarded Dynamics partner of the year continually since 2004 amongst other recognitions and awards. Tectura has more than 400 professional team members across 11 offices 7 countries in Asia.
Tectura is a worldwide provider of business consulting services delivering innovative solutions and services of the highest quality.
Its customer includes mid-sized companies and larger enterprises throughout the Americas, EMEA, and Asia Pacific. With operations in six countries, Tectura applies its comprehensive industry knowledge and unparalleled experience in collaboration with our clients to deliver business and technology strategies and solutions designed to achieve their business performance goals.
By leveraging Microsoft Dynamics business management solutions and focused industry experience, Tectura provides clients the ability to capitalize on their value chain. Tectura extends this value with global team members that support organizations both locally and globally, meeting the demands of complex business requirements and delivering a distinctive difference, every time.
Tectura’s comprehensive implementation experience on Microsoft Dynamics products and focused knowledge in key verticals including Life Sciences, Process Manufacturing, Discrete Manufacturing, and Retail have helped transform many businesses.
The combined effect of Microsoft Dynamics products and Tectura IP (intellectual property) vertical solutions has enabled businesses reap significant benefits in productivity, efficiency, quality, and profitability.
