Micromax Informatics Ltd, the consumer electronics company in India, has launched its first Smart LED TV range – Micromax Canvas Smart LED TV.
Targeting consumers in the urban centers, who are willing to upgrade to an integrated smarter home entertainment experience; the company is looking at capturing a market share of 12% in the television segment by FY 17 with the new launch.
The Smart TV range will be exclusively available on Flipkart in 32”, 40” and 50”, priced reasonably at Rs. 19,999, 29,999 and 42,999 respectively. Micromax will leverage its existing network of over 300 service centres for the new range.
The TV range will offer wireless smartphone control with an inbuilt Smart OS and preloaded Google Play Store. With built-in wifi, consumers can access the internet or run their favourite applications; the new televisions will offer consumers with a truly intuitive and interactive television experience.
With an aim to provide an impetus to the nascent Smart LED TV segment, which contributes up to 8% to the overall LED TV sales in the country, Micromax is set to create an ecosystem of connected devices by bringing alive the seamless experience across multiple screens.
The Canvas Smart LED range comes with power packed smart features like Miracast, Mi Connect and Home-share, which gives the discerning consumers a SMART experience like never before.
Commenting on the launch, Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics said, “The world of television is constantly changing, with more choices and more connected devices than ever before. We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience.”
He added “In April this year, we announced our vision to be a leading consumer electronics brand by diversifying our product portfolio and moving into non-mobility segments. Having pioneered the smartphone eco-system in the country, we are best placed to offer customer led innovations with our deep understanding of the Indian consumer. With this launch, we are looking at capturing a market share of 12% in FY 17 and a revenue of INR 1500 crore making us one of the clear leaders in the category.”
Speaking on the launch, Sandeep Karwa – Head – TV & Large Appliances, said, “Flipkart has always aimed at providing a seamless experience to its consumers, working towards widening its reach as well as building on its product portfolio to offer the best experience to the consumer. The launch of its first Smart LED TV range- Micromax Canvas Smart LED TV, which will be exclusively available on Flipkart, has further consolidated our partnership with Micromax. We are excited to be the online platform for consumers amidst the technological transformation of home entertainment and provide them with a fulfilling and affordable shopping experience. We are certain that the new range of smart TVs by Micromax will receive a positive response and we look forward to continuing this partnership and focus on driving our efforts to consolidate this partnership further.”
